Blind Product Testing Research


A widely used method of research in which people in a sample are asked to test various products that are not identified by brand name-for example, Brands X, Y, and Z. Products are tested in this manner so that respondents will be more likely to answer questions without bias or partiality toward the product because of its name or reputation, or because of previous experience with it.
Objectives to understand Appeal, Likes and Dislikes of the:
   • Taste
   • Texture
   • Flavour
   • Colour
   • Odour
   • Crispiness/ crunchiness
   • After taste
   • Overall likeness