» Brand Price Trade Simulator «
It is used for estimating brand launch success at a price point.
• When price and product features differentiation reaches cut throat levels this tool becomes an absolute advantage for marketers.
• It provides a brand name value, features benefits value and price value simulation against competition.
• Together with Purchase Intention, a mix of relevant brand attributes and brand price simulation it becomes an excellent tool for new product or product line launches.
How BPTS Works?
Users of the category are exposed to the brand concept and purchase intenders are identified. Brand Price Trade Simulation is run among purchase intenders. Marketing mix that yields largest brand share is recommended for launch.