» Business Decision Matrix derived through importance & performance index «
Business Decision Matrix
• A performance indexing tool.
• An ideal customer satisfaction tool to understand how your customers see your brand vs competitions and what your next step should be.
• It shows what are you good at and what is your competition good as compared to you.
• Its an ideal tool for setting annual organisational objectives.
• It identifies if you are overspending on a particular function of your brand. The overspent resources could be re-allocated to other functions in order to improve overall brand performance and customer satisfaction.
How BDM works?
A tool that builds from ground and up, starting by talking to the very people who would judge the brand before judging it.
How BDM ® incorporates Mystery Shopping?
