Business Decision Matrix

» Business Decision Matrix derived through importance & performance index «

Business Decision Matrix



 A performance indexing tool.

 An ideal customer satisfaction tool to understand how your customers see your brand vs competitions and what your next step should be.

 It shows what are you good at and what is your competition good as compared to you.

 Its an ideal tool for setting annual organisational objectives.

 It identifies if you are overspending on a particular function of your brand. The overspent resources could be re-allocated to other functions in order to improve overall brand performance and customer satisfaction.


How BDM works?

A tool that builds from ground and up, starting by talking to the very people who would judge the brand before judging it.

How BDM ® incorporates Mystery Shopping?