» People DO judge a book by its cover «
Packaging is unique because it “lives” on cluttered shelves, and has to work within the limited time (often only 10-20 seconds) that shoppers typically spend making purchase decisions.
Given this reality, the first challenge of packaging is to be seen and to consistently create an opportunity to sell.
• Brand recognition.
• Main Message.
• Likes and Dislikes of size, characters, colours, logo, product information, packaging material.