Packaging Research

» People DO judge a book by its cover «


Packaging is unique because it “lives” on cluttered shelves, and has to work within the limited time (often only 10-20 seconds) that shoppers typically spend making purchase decisions.

Given this reality, the first challenge of packaging is to be seen and to consistently create an opportunity to sell.

For a Packaging research, the objectives would be to understand:
   • Notice-ability.
   • Persuasion.
   • Brand recognition.
   • Main Message.
   • Likes and Dislikes of size, characters, colours, logo, product information, packaging material.


Focus1 Focus 2
Example Packaging Evalutaion