The underlying philosophy of our quality control systems is that the validity of our data is not compromised at any stage of the research.
Proposal writing: Our executives explore the category and subject of research prior to and during proposal writing. This helps in the production of most up-to-date research proposal.
Client involvement during proposal writing: We encourage our clients to participate in the research proposal stage. Since the client brings his own information and background on the research topic, category and product information from client helps in producing an efficient research solution.
Fieldwork: Data validity and accuracy is subject to closely monitored and scrutinized fieldwork.
Interviewers selection: According to the type of research and clients industry.
Interviewers training and briefing: Carried out for every study, irrespective of their experience on previous studies.
Interviewers undergo are tested for their understanding of:
the interviewing method
sample design
starting points
recruitment criteria
questionnaire design
show cards
prompting and probing.
All our interviewers conduct pilot interviews to practice for real interviews. Click here to read about Quality
Assurance Systems.
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