Research Services

» It’s all about recognizing the buyer’s Needs, Perceptions, and Preferences «


QUALITATIVE RESEARCH


Every marketer wants to know what’s happening on the other side of the window. What do consumer perceive what they see.

With extensive experience and significant knowledge of projective techniques our moderators are able to dig out more sensitive beliefs from the most insensitive respondents without making them feel how deep they really went.

We encourage our clients to attend all their focus groups as this is the best platform to get first hand feedback form customers. Our clients get to see and hear their customers engaged in their brand discussion from adjacent room in the same facility.

Researchers with significant knowledge of the local culture and experience on human psychology are able to de-brief clients and give their expert opinion immediately after group discussions. This is what our clients value most about our qualitative researchers.

Qualitative research methodologies offered
    In-depth interviews (individual)
   • Paired interviews (Couples / friends)
   • Mini Groups (3-4 respondents)
   • Full group (6-8 respondents)

Our deliverable
   • Recruitment questionnaire (Multilingual)
   • Discussion guide (Multilingual)
   • Simultaneous translations
   • Group Discussion viewing facility for client
   • Moderator’s brief after groups
   • Top lines
   • Presentation of findings

Commonly used projective techniques
   • Laddering.
   • Word association.
   • Sentence completion.
   • Story completion.
   • Personification celebrity.
   • Bubble drawing.


QUANTITATIVE RESEARCH


Understanding how a typical consumer thinks helps you understand how a segment thinks. Knowing how segments behave helps you picture how your market is moving. We help you decide how to win your consumer in your targeted segments. 
Strong quantitative research skills combined with comprehensive marketing & branding knowledge and a flair of local culture makes our researchers put together reports that make perfect sense.

Our quantitative services include research on:
   • Advertising & Branding.
   • Product Design & Development.
   • Pricing Sensitivity Measurement.
   • Brand Health Tracking.
   • Mystery Shopping.
   • Stage, Lifestyle and Life trends.
   • Brand Price Share Simulation.
   • Customer Satisfaction.
   • Customer Segmentation & Targeting.
   • Employees Satisfaction.

Quantitative research methodologies
   • On-line interviews
   • CATI
   • Face To Face

Our deliverable
   • Questionnaires (Multilingual)
   • Translations
   • Data Entry
   • Cross Tabs
   • Conventional Statistical analysis
   • Presentation of findings

Commonly used statistical techniques
   • Significance testing
   • Correlation
   • Linear regression
   • Multivariate Analysis
   • Correspondence Analysis
   • Conjoint Analysis
   • Factor Analysis
   • Cluster Analysis


USAGE AND ATTITUDE RESEARCH

Studies of Awareness, Attitudes and Usage enable marketers to quantify levels and trends in consumer knowledge, perceptions, beliefs, intentions, and behaviors (actual and intended).

Usage and attitude studies investigate all aspects of the relationship between users and a specific product, service or market taking stock of your market and give you an opportunity to thoroughly review your product or service within its marketplace so that you can understand its appeal, strengths, weaknesses and any gaps in the offering.

This type of research allows you to understand the strength of your presence in the market, get a clear picture of your brand’s position in the marketplace, what your consumers value, and where opportunities lie…. More Details


BLIND PRODUCT TESTING RESEARCH

A widely used method of research in which people in a sample are asked to test various products that are not identified by brand name-for example, Brands X, Y, and Z. Products are tested in this manner so that respondents will be more likely to answer questions without bias or partiality toward the product because of its name or reputation, or because of previous experience with it…. More Details


BRAND HEALTH TRACKING

Monitor the health of your brand and identify changes on your brand and competitors…. More Details


SHOP ALONG RESEARCH

Tune in to how Your Shoppers Shop and discover the decision process that occurs at the specific moment of purchase. In-store ethnographic interviews, also referred to as Shop alongs are interviews conducted in the context of a retail environment with the goal of uncovering greater insight into a shopper’s needs and attitudes in the context where behavior takes place…. More Details


PACKAGING RESEARCH

Packaging is unique because it “lives” on cluttered shelves, and has to work within the limited time (often only 10-20 seconds) that shoppers typically spend making purchase decisions. Given this reality, the first challenge of packaging is to be seen and to consistently create an opportunity to sell…. More Details


PRICING RESEARCH

Pricing a product is one of the most important decisions an organization and can be the most challenging, and yet the most rewarding, aspect of planning…. More Details


ADVERTISING & COMMUNICATION RESEARCH

Everything you do communicates  something about your brand to your customers and prospective customers. Your company has an image, so does your brand. So creating an image is a goal by itself…. More Details