home icon Home
Online Resources | Login





Bookmark and Share


Our Proprietary tools


BDM

BDM (Business Decision Matrix derived through importance & performance index)
An ideal tool to understand how your customers see your brand Vs competition and what your next step should be. This tool also identifies if you are overspending on a particular function of your brand. The overspent resources could be re-allocated to other functions in order to improve overall brand performance.



Adalyzer

Adalyzer (Copy Testing Tool)
Is an excellent Ad testing tool for marketers. Depending upon the objective of the ad this tool highlights the main message audience would get from it and how it would perform on its intended objective. These objectives could be persuasion, branding, recall, relevance, notability and the intended image. This tool is flexible to be used for an animated concept or a finished ad.



PDClustor

PDClustor (Psychographic & Demographic segmentation Analysis)
It is every marketer's dream to have a blue print of the target market on the strategy board. This dream has come true with PDClustor. This tool is ideal for identifying psychographic segments at the functional and emotional level and understanding the demographic profile of these segments. This tool highlights the size and profile of all the clusters in the market.



BEquator

BEquator (Brand health monitor)
Is a one stop tool for evaluating complete brand's health. Apart from highlighting and explaining your brand's strength in the market it draws a clear comparison with competitive brands in the market. Market leaders are clearly spotted by this tool and their strengths are highlighted. This is an excellent market diagnostics tool for marketers.



BPTS

BPTS (Brand Price Trade Simulator – Estimates brand launch success)
When price and product features differentiation reaches cut throat levels this tool becomes an absolute advantage for marketers. It provides a brand name value, brand benefits value and price value simulation against competition. It is an ideal tool for new product or product line launches.