A car clinic is a market research program specialized for the automotive sector and may include both qualitative and quantitative phases in most cases. Car clinic is employed when automobile companies want to evaluate a car prototype or a new model and learn how to enhance it. Our car clinic research program exposes potential and current owners to the new vehicle and allow them to express their preferences, and also to offer different evaluations and comments, mostly on the appearance and design in a closed environment. This provides car manufacturers and dealers with need precise insights on current markets and tomorrow’s consumer needs.
OUR CAR CLINIC RESEARCH EXPERTISE
Dimensions have expertise in conducting car clinics for entry-level cars to ultra-luxury vehicles. We assist our clients with accurate insights and support at every stage of the development process from design choices, competition analysis, refining the prototype, and pricing optimization, audience segmentation and launch price positioning.