Qualitative Research – Dimensions Market Research and Consultancy

Our Qualitative Expertise

At Dimensions, we suggest qualitative research to help our clients when the business challenges are too complex or impossible to measure with standardized instruments. Our qualitative researchers are specialists in discovering the richness of people’s thoughts and experiences. We help our clients understand the why, how, or in what way behind a particular action or customer behavior.

QUALITATITVE RESEARCH

Qualitative research helps answer the “Why is that a problem”

WHY CONSIDER QUALITATIVE RESEARCH

Qualitative Research is best suited if businesses are looking understand 2 critical factors in details – “what” the respondents think and feel about a certain topic and “why” they think and feel that way.
To gathers more detailed and subjective data which can help clients enter their customers’ minds to gauge how they interact with their products and services.

ADVANTAGES OF QUALITATITVE RESEARCH

Deeper Discussions : Absence of a pre-defined questionnaire allows free and in-depth discussion and analysis of topics
Behaviour Identification : Can help in gauging the behavioural reaction, body language or voice intonation of a customer when they are viewing an advertisement or product packaging

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Need Help?

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+971 6 556 9494
contact@dimensionsintl.com

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Company Profile

Qualitative Analytical Capabilities

Moderators Projective Techniques

Our experienced qualitative researchers will go to the most inner layer of emotions of the consumer by using these creative and interactive techniques and bring to the table actionable insights. Our experienced moderators bring the voice of the consumer into marketing decision making

Laddering

Systematic unfolding of unknown reasons for behaviour.

Word Association

Leveraging words to explain how a concept/ brand is perceived.

Sentence completion

Understanding expectations from a brand or a communication message.

Personification

Using human, animal, celebrity characteristics to understand perception.

Bubble Drawing

Extract values & emotions repressed due to social or cultural reasons.

House Building

Understanding the construct and importance of marketing mix elements.

Collage

Leveraging visuals to extract needs and emotions from subconscious.

Brand Mapping

Understanding how competitive brands are perceived and empathised.

Crystal Gazing

Predicting future consumer needs based on current paradigms.