Our Qualitative Expertise
At Dimensions, we suggest qualitative research to help our clients when the business challenges are too complex or impossible to measure with standardized instruments. Our qualitative researchers are specialists in discovering the richness of people’s thoughts and experiences. We help our clients understand the why, how, or in what way behind a particular action or customer behavior.
Qualitative Analytical Capabilities
Moderators Projective Techniques
Our experienced qualitative researchers will go to the most inner layer of emotions of the consumer by using these creative and interactive techniques and bring to the table actionable insights. Our experienced moderators bring the voice of the consumer into marketing decision making