Mystery Shopping Research

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Be it a retail outlet, brand store or restaurant, mystery shopping is an integral part of customer experience management research aiding in audit of minimum service standards. Mystery shopping generates a detailed overview of the customer feedback efforts that will provide a better understanding of your customers, their expectations and their interactions with your brand. This market analysis technique is widely employed to evaluate and monitor the interactions between a customer and a company or organization in a pre-determined situation.


Mystery shopping in retail outlets, hotels & restaurants, automobile showrooms, service centres etc helps in identifying gaps in expectation and take the necessary remedial actions. At Dimensions, we have an expert panel of mystery shoppers and consultants who can provide detailed insights on customer service levels.



Mystery shopping is widely used to measure both the tangible and intangible elements of customer service.

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